SELLING A HOME

Thinking About Selling?

Selling your home is a big financial and emotional decision. We’ll help guide you through the process to make sure that you feel comfortable every step of the way

What should I expect of the independent agent I hire to sell my home?

Your agent will handle all aspects of your property sale, from pricing, marketing and showings to the intricate steps involved in closing the deal. Your agent should partner with you from day one, taking time to discuss your unique needs and goals then to present a customized marketing plan outlining how best to generate awareness of your home. Your agent will also: guide the entire process; ensure discretion, report to you regularly, promote your listing to the widest possible buyer audience via web and print outlets and to the entire brokerage community, seek pre-qualified buyer prospects and provide personal representation at every showing. Once offers come in, your agent will skillfully negotiate on your behalf with full knowledge of all activity associated with your property to secure the best price and the quickest closing and will work to bring the sale to its successful conclusion, helping you navigate building rules and all the details of transfer of ownership.

What is an exclusive seller representation agreement?

A property owner who wishes to sell their home usually signs a contract with a real estate company. The contract is called an Exclusive Seller Representation Agreement. This agreement is the initial contract between the seller and the broker, which gives the broker and a specific agent the exclusive right to sell your property for a designated period of time (i.e., six months or a year). Terms vary by agreement, but generally include things like duties of the realtor, the amount of commission (6% is standard), length of the exclusive, asking price and other selling terms.

What should I expect as a reasonable market time?

The time your home is on the market depends on many factors and varies by location. Your agent can give you an approximate market time expectation based on your specific property. However, it’s important to note that homes which are priced competitively, marketed aggressively to reach a wide local, domestic and international buyer audience, and staged effectively to showcase the best features attract more buyers and sell faster. Proper pricing is especially important in the early stages of marketing. Statistics show that if properly priced, an offer should be presented within the first 12 showings.

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